Click Fraud Lawyers

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What is Click Fraud?

Click fraud is a form of cyber crime.  It occurs when someone clicks on your "pay per click" advertisement in order to cost you money, with no intention of doing business with you.  Fraudulent clicks can be done by a person, automated script, online robot (bot), or computer program.  Attempting to appear as a legitimate internet user, the false clicks are designed to create an artificially large number of clicks.  This costs advertisers billions of dollars per year.  In 2006, law suits against internet giants Google and Yahoo! resulted in both companies agreeing to refund millions of dollars to advertisers who were wrongfully charged for click fraud.

Why is Click Fraud Committed?

There are two basic reasons for someone to commit click fraud:

Is Click Fraud Illegal?

Using a computer to commit click fraud is a felony in many jurisdictions, such as California.  Currently, marketing lobbyists are seeking to have federal anti-click fraud laws passed.  However, few legal remedies currently exist.

How Can I Tell if my Business is Being Targeted by Click Fraud?

Currently it is very difficult to determine if your business is a victim of click fraud.  However, there are several signs that may indicate click fraud.

What Should I do if I Believe That my Business is a Victim of Click Fraud?

If you believe that your business is being overcharged for pay per click advertisements due to click fraud, you should contact the webmaster of the website on which you advertise immediately.  Alerting them to potential click fraud can save you money.  The webmaster or website owner may refund money for clicks that are found to be fraudulent.  Google and Yahoo! have both agreed to refund large amounts of money to overcharged advertisers. 

Do I need a Lawyer for my Click Fraud Problem?

Yes.  Pressure is being put on the Legislature to pass laws aimed at preventing click fraud.  An attorney will be familiar with these new and changing laws.  Additionally, your attorney will be able to help you get money refunded if you have been overcharged due to click fraud.  Your attorney will help ensure that your business's rights and assets are protected. 

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Last Modified: 08-24-2011 12:14 PM PDT

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