Licensing Agency Lawyers

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What is a Licensing Agency?

In the context of business and entertainment law, a licensing agency is an organization that monitors the legal use of the business’ products or work.  For example, a licensing agency may check to see that a business’ logo is always being used with permission when displayed by another company. 

One of their main functions is to handle temporary or permanent usages of the business’ copyrighted material.  Licensing agencies are also sometimes entrusted with the task of promoting the business or artist.  Most licensing agencies have extensive marketing and promotion contacts, and seek ways to introduce the business’ product into the appropriate retail channels.

What Kinds of Specific Tasks do Licensing Agencies Perform?

The specific tasks and duties of a licensing agency will mostly depend on the individual needs of the client.  For example, one client may be interested more in copyright protections, while another may be interested more in the promotion of their services.  The exact tasks will be negotiated and finalized into a written contract.

Some common tasks that licensing agencies perform can include:

Licensing agencies may also act as representative for the client when negotiating various deals or opportunities for the artist or business.  The agency will often charge fees and commissions based on the business’ performance in terms of sales. 

What Types of Disputes Can Happen With Licensing Agencies?

One of the main types of legal disputes between a client and their licensing agency is a breach of contract.  Since the agency-client relationship will be very highly specific from case to case, the contract needs to be very thorough in order to cover all the needs of the client.  For example, a common legal claim involving the contract is a failure by the agency to exercise a good faith effort to market the product.

Other legal issues to watch for when dealing with a licensing agency may include:

Thus, businesses and artists need to be very alert and wary when it comes to working with a licensing agency.  These types of legal disputes can result in negative consequences for the business’ success. 

Do I Need a Lawyer for Help With Licensing Agency Laws?

While licensing agencies can be helpful and at times even necessary, it’s usually best to hire a lawyer for help in dealing with an agency.  A qualified business lawyer in your area can help you negotiate and finalize your contract with a licensing agency.  This will help ensure that your legal rights aren’t being violated in some way.  In the event of a lawsuit, an attorney will be able to represent your interests in court.  

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Last Modified: 12-07-2012 03:32 PM PST

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