If you’re like most attorneys these days, you may be exploring your marketing options online. You might already have a website up for your practice, or you may be interested in placing ads for your firm. The problem is, web marketing can sometimes be daunting to learn- online advertising can end up taking away valuable time that you could be using in actual practice.
While methods like search engine optimization (SEO) and pay-per-click ads are helpful for your website, most lawyers aren’t in a position to fully understand how they work. Some lawyers expend a considerable amount of money hiring specialists to implement web marketing concepts. Even with a technical support team in place, competition on the web can still be very rigorous in many areas.
LegalMatch as a Centralized Channel for Web Marketing
Rather than trying to seek out clients online, a more efficient option would be to make use of existing channels for connecting with clients. The attorney-client matching service provided by LegalMatch is a premier example of how to create a competitive presence for your practice on the web.
Consider LegalMatch like a central point of access on the internet, or a “place of contact” where clients can post their cases online. The lawyer can view the case postings, and is free to accept or decline cases as they see fit. On the client’s side, they are able to view attorney profiles and ratings, which can help boost your firm’s reputation and standing in the online legal community.
In fact, many lawyers use the LegalMatch system as their main source of clients. Some have done away with traditional methods like phone book listings or even online lawyer directories, which sometimes yield mediocre results.
The best part is that there’s no need to delve into the technical details of attorney web marketing- it’s all there for you in an easy to use format with LegalMatch. You can access case postings at any time and place using your mobile device. You can instantly respond to the client if you’re interested, or you can simply delete the post without any further action on your part.
Generating a reliable source of clients online doesn’t have to involve a major overhaul in your firm’s operations. LegalMatch may be what your practice needs in terms of lawyer web marketing.