Legal Marketing Services

The Challenges in Marketing Your Law Practice

The goal of marketing your law practice is to ensure that it attracts more clients and improve the firm’s visibility by standing out among the competition with your marketing campaigns and lawyer marketing services.

There are hundreds of big law firms with established names competing for a slice of the legal market, while there’s also a growing number of new law firms and lawyers that start or reopen their legal practices each year. Many firms and even solo practitioners invest a lot of money in print and online ads, yet most of them still have trouble getting new clients.

One of the major reasons why your advertising campaign isn’t paying off may be that people tend to ignore ads nowadays. And with the abundance of law firms and attorneys advertising themselves, getting chosen by a client through ads or online search engine results has become more difficult. As such, it’s best for attorneys and law firms to consider partnering with those that specialize in legal or lawyer marketing services.

How Do I Market My Attorney Services?

Since attorney advertising has become legal in the United States, the legal industry has become one of the most competitive. Attorney services therefore need to be up there in terms of competitive edge, whether this is a marketing channel, advertising platform or other types of resource-rich systems.

Attorney marketing is considered a major bottleneck for any firm, whether small, bigger, more established or new. Finding that competitive marketing edge to grow your caseload and your business is a must.

How Much Do Law Firms Spend on Marketing?

Legal marketing requires a dedicated budget that can range from 2 to 10% of your law firm’s income. This percentage range is shaped by several factors, namely:

  • The size of your legal practice
  • The legal areas that you practice in
  • Your legal marketing strategy
  • How you configure this strategy with marketing channels, platforms and legal marketing services

Major Lawyer Marketing Services Providers and What They Provide

Legal marketing generally covers advertising, public relations, trademarks, and other efforts aimed at increasing the visibility of a law practice. A variety of companies provide lawyer marketing services and the majority of companies working on this niche specialize in online web marketing for attorneys.

Some major names in the area of legal marketing services include:

  • ALM Marketing Services -- focuses on delivering high-level lawyer marketing services as well as financial, consulting, insurance and allied services.
  • FindLaw -- is the lawyer marketing services arm of Thomson Reuters and has one of the largest legal directories online, which enhances their various legal marketing services like web design, SEO and the like.
  • LegalMatch -- operates a robust, on-demand attorney-to-client matching platform whose legal marketing service is centralized and multi-dimensional, accessible via an attorney member subscription.
  • LexisNexis -- provides legal and professional solutions for a variety of organizations, including law firms, government agencies, business and corporations, and academic institutions.
  • MAX Advertising -- is one of the most effective legal marketing agencies for law firms, and uses the “strategic integrated marketing” approach.
  • LawRank -- is an agency dedicated to providing legal firms superior search marketing results.

Many legal marketing services are branches of larger marketing or advertising companies. Other legal marketing service companies operate independently and only specialize in marketing for legal professionals. Choosing which marketing company to work with can have profound effects on your firm’s performance and profitability.

A good measure of how effective your marketing can be is in how you build up your marketing efforts with the help of common services offered by legal marketing companies.

Each legal marketing organization may offer different services for attorneys. Of interest are those which have already proven themselves in the field of attorney marketing or lawyer advertising. Some common services offered by legal marketing companies include:

  • Developing a marketing strategy aligned and dedicated to a set of established goals
  • Creating optimized attorney websites for firms or solo practitioners
  • Digital marketing, social media marketing, online advertising and lead generation
  • Search marketing and SEO or search engine optimization for existing websites

The Difficulties of Attorney Marketing and How An Attorney-Client Matching Service Can Help

Attorney marketing today is a very competitive field. So many services providers, online platforms and marketing channels are available. The challenges and difficulties that arise for any legal firm with regards to legal marketing form a bottleneck that needs to be solved before lawyer marketing becomes successful.

It is a well-known fact however that most lawyers are not good at marketing or simply do not have the time to focus on their marketing. It’s natural in the profession or a matter of priorities for individual lawyers.

All lawyers are beholden to do their job as lawyers. This means doing litigation, legal representation and creating legal documents. Many hire staff to help out in marketing. Others go to a broad range of vendors in the marketing services field. With the help of marketing platforms like an attorney-client matching service, however, lawyers don’t have to spend time or effort in marketing.

The majority of services in legal marketing, as enumerated and discussed earlier, are in the now more traditional forms of digital marketing. While these forms are still highly effective and in most use, there are a handful of more streamlined, forward-thinking and user-friendly marketing or advertising systems available.

One kind of legal marketing that isn’t commonly practiced is the concept of attorney-client matching. As the name suggests, attorney-client matching allows clients to be directly matched with lawyers based on the individual needs of both the client and the lawyer. Attorney-client matching is oftentimes more efficient than traditional online advertising, yet most legal marketing companies focus on aspects like generating leads, or creating and optimizing websites.

LegalMatch features attorney-client matching as the central part of its legal marketing services. Lawyers who use LegalMatch often utilize the attorney-client matching services as their main source of leads and do away with other forms of advertising altogether. The attorney-client matching service has made it faster and easier for clients to find attorneys that specialize (or have experience with) their specific legal concern.

Why LegalMatch is a More Effective and Efficient Channel for Legal Marketing

LegalMatch is a centralized channel for lawyer marketing and it's more effective and efficient than most other forms of traditional legal marketing. For the past two decades, LegalMatch has helped so many lawyers come across and connect to a wide cross-section of clients in the United States.

LegalMatch attorney-client matching is an on-demand process which helps potential clients easily find lawyers that fit their needs. The matching service requires a minimum of relevant client information and uses a streamlined but omni-channel communication system in order for clients to find reputable legal practitioners in their locality.

With its efficiencies, reliability and no-nonsense approach, the LegalMatch system satisfies all the lead generation and marketing needs of attorney members. A LegalMatch attorney membership enables lawyers to have a strong online presence and client reach. It typically helps a lawyer member put his or her name online and helps boost or grow the business.

Fees are streamlined and no longer belong to the more commonly known form of pay-per-lead costs. In fact, LegalMatch lawyer members save more in legal marketing costs while getting lead generation and advertising value from their membership. LegalMatch’s optimized attorney lead generation is key to the success of smaller law firms because it helps speed up and maximize their attorney lead generation.

Here are some quotes from reviews/success stories provided by LegalMatch lawyer members that show how lead generation is maximized through the attorney-client matching process:

I get a lot of clients from LegalMatch. I don't think I can even run my business without these clients. Probably, more than half of my clients are from LegalMatch, it’s wonderful! Randy F. of Plantation, Plantation, FL, Employment and Labor Law

I signed up for Avvo. I've also done Lawyers.com. LegalMatch is superb as compared to them. With LegalMatch I generate about five clients a month. I couldn’t tell you the last time I signed-up someone with Lawyers.com. With Avvo I never know if they’re contacting me because they saw me on the Avvo website or if they’re calling me from doing a little bit of research. Brian E. of Sycamore, Sycamore, IL, Criminal Law

The primary benefit LegalMatch has given to my firm is lead generation. I can find clients who have the need for an attorney, but who wouldn't necessarily know how to find me on the internet. I can go right to them...If I'm able to work on all the leads LegalMatch generates, I can get one or two per week that actually turn into clients. Angel L. Seattle, WA, Administrative Law

These are a few of the many success stories that LegalMatch lawyer advertising services in attorney-client matching and lead generation have generated. LegalMatch looks toward an even more efficient and effective future in attorney-client interaction -- and in this sense is constantly updating its platform with the mission of improving user experience, whether for client attorneys or visitors in need of lawyers.