Company Overview

LegalMatch History

LegalMatch was established in 1999 as a free, Web-based exchange to help individuals and small businesses make educated decisions when choosing a lawyer. Despite the Internet's vast resources, there were no services in the legal profession that enabled consumers to review the experience, the availability, and the fee structure of a lawyer before deciding whom to contact.

Today, LegalMatch is the industry leader in attorney/client matching services and is the best way to find the right lawyer. Powered by leaders in engineering, law, membership services, marketing and administration, LegalMatch operates in all 50 States, and has developed a comprehensive team of specialists that serve both consumers and the legal profession. The company is based in South San Francisco, California with a membership office in Austin, Texas.

LegalMatch Timeline


Three million cases were posted to LegalMatch by June, 2014. In July, the Law Library grew to 7,000 articles and hit 25 million page views.


LegalMatch revises its member attorney interface for improved usability, introducing several new features to facilitate client communication. The sales team expands with a new office opening in Reno, Nevada.


The LegalMatch attorney system received a revised interface and expanded feature set; it is now fully functional on all mobile devices with full browsers. Q1 saw record site traffic with more than 1.6 million unique visitors posting 90 thousand plus cases to the LegalMatch system. Q4 saw the 2,500,000th case presented to LegalMatch attorneys. The LegalMatch Law Library had its 5,000th article published in October.


LegalMatch gets a new look for 2011 with an extensive visual redesign. In March, the 2,000,000th case is presented to the LegalMatch system.


LegalMatch begins expanding informational legal content with category specific sub-domains: Family Lawyers at, Criminal Defense Attorneys at and Personal Injury and Accident Lawyers at


1,500,000 cases presented to the LegalMatch system; LegalMatch celebrates its 10th anniversary.


LegalMatch launches a Spanish intake system for cases. The Ethics Committee of the Colorado Bar Association issues favorable opinion regarding Internet-Based Lawyer Marketing. The 4,000th legal article is posted to the LegalMatch Law Library.


An industry milestone is reached: 1,000,000 cases presented to the LegalMatch system; main offices move to new class A space off Market Street in San Francisco.


FTC releases unanimous favorable opinion regarding Online Legal Matching and Texas Bar issues same opinion a month later; LegalMatch Austin office opens; Oprah Magazine features LegalMatch in article.


Laurie Ziffrin hired as new CEO; Five year anniversary of company celebrated; Rhode Island Supreme Court issues favorable opinion regarding Online Legal Matching; Financial Services Group formed; NACDL partnership announced; Law Library released with Google Mini as search tool; LegalCenter unveiled.


The North Carolina State Bar issues favorable opinion regarding Online Legal Matching; New targeting engine unveiled; Increase in recorded number of consumer cases continues - up 61%; Caseload at all-time high.


Utah State Bar announces partnership with LegalMatch; LegalMatch Los Angeles office opens; MSN partnership finalized.


LegalMatch becomes top legal keyword sponsor for GOOGLE; Affiliate program unveiled: Commission Junction immediately collaborates with company; Caseload increase 20-fold in twelve months; Internal growth requires headquarters move to 22,000 sq. ft offices in SOMA district of San Francisco at a time when most DOT COM businesses fail.


South Carolina Bar issues favorable opinion regarding new Online Legal Matching industry; Web site traffic increases 300%; Business partnerships with AOL, RentLaw and Abacus announced.


Exhibited at first legal tradeshow; Patent application filed; Beta service launched; goes LIVE.


Online Legal Matching (OLM) concept developed by LegalMatch founding lawyers; with a goal to provide a Web-based exchange to help individuals and small businesses make educated decisions when choosing a lawyer.