How to Protect Your Brand

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How to Protect Your Brand

The identity of a brand can include a logo, slogan, mascot, color scheme, and other distinguishing features. The success of a company can depend upon the strength of a brand’s identity.

When selecting a brand name, make sure that it is unique and creative. If your brand is distinctive, it will be easier to promote to your customers and will also be easier to protect under the law.

Once your brand is established, you should use it as often as possible. The more you promote your names, logos, and slogans, the stronger your brand will be to your customers.

How Can I Protect My Brand under the Law?

A number of important legal protections exist to help you protect your brand from your competitors. To ensure that your competitors do not misuse your brand, you should register your brand with the US Patent and Trademark Office.

Trademarks serve to identify products and promote products to consumers. They can be owned by any legal entity, including individuals and businesses.

If your company offers a service rather than a product, you can obtain a service mark, which is similar to a trademark but used for services instead of goods.

Trademark Protection and Associated Rights

The following types of trademark protections exist:

What Protections Result from a Federal Trademark?

Here are several advantages of registering your trademark federally:

Do I Need an Attorney?

A qualified intellectual property lawyer can help you develop, protect, and trademark your brand. If you believe that another company is profiting from your brand, you should consult with an experienced attorney immediately to ensure that your rights are protected.

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Last Modified: 09-08-2015 10:07 AM PDT

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